News: Online videos, the future of Internet

. Saturday 4 June 2011

TNN | Jun 3, 2011, 07.27pm IST

NEW DELHI: Looking to watch an internet video or two on your mobile device?

Your changing habits then represent the future of the internet. Which, in fact, may already have arrived: online video now accounts for 40% of all internet traffic globally, edging out once-dominant file-sharing systems the industry collectively dubs peer-to-peer (P2P) networks, which accounted for a similar proportion of traffic until last year.

Global networking giant CISCO's latest Visual Networking Index (VNI) predicts that a mind-boggling 966 exabytes of data will be traded across the internet by 2015, a four-fold increase over the current traffic scenarios in just four years.

One way to interpret this figure would be to say that the gigabyte equivalent of all the movies ever made will criss-cross global networks every 5 minutes in 2015.

Over 60 % of this traffic is expectedtobe videocontent. India is no exception to this trend: video traffic was 20% of all consumer Internet traffic in 2010, up from 14% in 2009.

Video will exceed half of all traffic by the end of 2013, according to the report, powered by 70 million Indian video consumers in 2015.

Current estimates for India are 9 million regular video users (out of a total of 72 million internet users in the country; which VNI forecasts to grow to 196 million users by 2015).

But all figures are dwarfed by China'sinsatiable needto access video online. Its 283 million video users (of a total of about 470 million total users ) are by far the world's largest video consumers, with the US (149 million ) a distant second.

Other factoidsfrom theVNI report also make for interesting reading . The average broadband connection generates 14.9 GB of traffic every month.

An average Indian connection, in comparison, only clocks in at 1.4 GB a month, some indication of users struggling with slow speeds. CISCO, however, predicts that average Indian broadband speed will grow four-fold from 2010 to 2015, from 0.9 Mbps to 4 Mbps.

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